GBG & Lexoo


GBG, the identity data intelligence firm headquartered in the UK, has more than 1000 team members across 16 countries. They work with clients in 79 countries, including some of the best-known businesses around the world, ranging from US e-commerce giants to Asia’s biggest banks and European household brands.

Category: One-off matters

Learn more about using Lexoo for one-off matters

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Before being introduced to Lexoo, GBG was relying on traditional law firms for local jurisdiction projects which was an expensive choice. They also had to spend a lot of time finding and vetting local counsel, which isn’t a great use of in-house lawyers’ time.

Often, businesses that think strategically come to Lexoo seeking help on international work, as is the case recently with GBG, whose busy in-house legal team thinks differently from its peers, and often requires local counsel support in different jurisdictions.

Thinking differently

"The speed of regulatory change and the global nature of our business means it’s essential we get the right local advice at the right time. At GBG, we strive to act quickly, think differently and work together to get the best outcomes for our customers."

Deputy General Counsel, Natasha Maddock

How we've helped

GBG regularly turns to Lexoo to engage high-quality, commercially-focused, and cost-effective lawyers around the world.

GBG has used Lexoo to localise its terms and conditions in Australia, ensure supplier contracts are GDPR compliant, and ensure contracts are compliant with the Australian Privacy Act.

In every case, Lexoo provided GBG with access to highly-experienced lawyers in less than 24 hours. These lawyers have left BigLaw and now work on a low-overhead model, including as legal consultants or in boutique firms.

They offer the same quality advice but with greater flexibility and price transparency. They’re also no longer constrained by high billable hour targets.

Lawyers like Natasha love that Lexoo has enabled them to get specialist commercially-focused advice whenever they need it, helping them launch new products in new markets, and deliver solutions to customers wherever they are in the world:

"The team at Lexoo have taken time to get to know our business and our unique requirements. This knowledge has helped them to source the most suitable, pragmatic and experienced advisors for each job, saving us time and money compared to more traditional options."


Ocado's in-house legal team needed a way to quickly scale up their employment law capacity.

Lexoo was able to provide them with the combination of flexibility and quality that they were looking for.

Read Ocado's story


Babylon's in-house team leverages Lexoo to free-up time to let them focus on strategic priorities.

Lexoo enables Babylon to work flexibly with great lawyers, receive commerically-focused advice, and all without the overheads of traditional firms.

Read Babylon's Story


In late 2019, global research & data analytics company Nielsen came to Lexoo to get assistance, with an important project.

The company was publishing a research study in nine countries, and Senior Lawyer, Serena, wanted assistance in understanding the relevant obligations in each country.

Read Nielsen's Story


WorldRemit is rapidly expanding internationally so their in-house legal team, often requires advice from local counsel to keep pace with the business. Lexoo supports them anywhere from New Zealand to Nigeria.

Read WorldRemit's story


Xeneta came to Lexoo for a legal project involving employment advice across three jurisdictions. 

Our Managed Projects offering ensured that Xeneta's project was on time and on budget, all while ensuring a commercial outcome for the General Counsel.

Read Xeneta's Story